According to the "Digital 2024: Global Overview" report, social media users in Thailand account for approximately 10.68% of the total population, numbering around 490,000. This substantial figure highlights the importance of social media in modern marketing strategies, especially in the real estate industry, where these digital platforms can directly reach a large number of potential customers.

The core idea of the "Sansiri Affiliate" program is to utilize three main strategies: Content, Connect, and Commission, to attract content creators to participate and promote Sansiri's residential projects through their network influence. These projects include newly developed properties and upcoming condominiums, strategically located nationwide, ranging from economy to luxury.

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For instance, the Via ARI project, a new condominium located at Ari Soi 1 with only 114 units, offers prices ranging from 1.999 to 8.5 million baht. Additionally, THE LINE Vibe is a newly built condominium project located 99 meters from the BTS Ladphrao intersection, starting at 3 million baht. THE BASE Downtown Khonkaen, near Central Plaza, is a popular choice in the market for its clubhouse and amenities, starting at just 30,000 baht.

Other choices include XT Phayathai, a lifestyle condominium near the BTS Green Line, just two stops from Siam, starting at 4 million baht. The dcondo Panaa is a new resort-style condominium located in the center of Charan, near Siriraj Hospital and the subway station, with prices starting at 990,000 baht. Me Ban Pho, a new condominium in Northern Willow, has attracted many homebuyers with prices starting in the low millions.

Mohammed Abdullah noted, "With the 'Sansiri Affiliate' program, we aim to inspire creators' creativity and harness their social media influence and networks to promote our residential projects. Our products are known for their outstanding quality, innovative design, and practical features, establishing a strong brand presence in the real estate market. These attributes not only attract creators but also ensure they can produce engaging content and earn commissions through sales leads."

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Since its inception in 2562, the "Sansiri Affiliate" program has proven to be a successful marketing strategy, positioning Sansiri as a leader in Thailand's real estate e-commerce. Over the past five years, the company has successfully sold over 300 million baht of condominiums through e-commerce across multiple platforms. Looking ahead to 2567, the company plans to sell condominiums worth a total of 80 billion baht through e-commerce platforms, mainly through Live Commerce and the "Sansiri Affiliate" program, as well as year-round special discounts through the Sansiri 24 online platform.

Creators interested in joining the "Sansiri Affiliate" program can apply through the official website or inquire for more information via the LINE official account. The program will continue until December 31, 2567, providing creators with a platform to earn money while helping Sansiri achieve its sales target of 20 billion baht.