In the first half of 2024, Assetwise Public Company Limited (ASW) demonstrated strong performance, surpassing sales of 10.73 billion Thai Baht, representing 60% of its annual sales target. As a leading real estate development company in Thailand, ASW is committed to becoming a pioneer in lifestyle innovation. CEO Kromchet Wipanpong stated that sales in the second quarter of this year reached 4.461 billion Thai Baht, reflecting positive market response to its projects and successful implementation of company strategies.
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Behind this achievement is primarily the strategic investment in new projects. ASW plans to launch six new projects worth a total of 11.76 billion Thai Baht in the coming months, including campus apartments in Phuket and university districts. These projects are expected to significantly contribute to the company's growth, particularly in response to growing demand among various consumer segments, such as the leisure apartment projects Heritage Bang-Tao and The Title Serenity Nai-Yang in Phuket, and new campus apartment projects Kave Genesis Nakhon Pathom and Kave Luminous Bangmod near Silpakorn University and King Mongkut's University of Technology Thonburi.
ASW's market strategy not only focuses on meeting residential needs but also actively responds to changes in Thailand's overall economic environment. Despite facing various challenges, including economic uncertainty and changes in global tourism patterns, the company sees new opportunities in the real estate market amidst tourism recovery and government policy support. Particularly in Phuket, as a world-class tourist destination, it attracts a large number of international tourists and long-term residents, providing a stable demand base for real estate investments.
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In the coming months, ASW will continue to advance its "New Frontier" strategy, expanding its property projects in the Eastern Economic Corridor (EEC) and Phuket. The company plans to launch up to six new projects, including the Aquarous Jomtien Pattaya project valued at over 4.5 billion Thai Baht. This project not only boasts a prime location just 500 meters from Jomtien Beach but also features sea views for over 80% of its units. The launch of these projects is expected to further enhance the company's market share and drive its ambitious annual sales target of 17.8 billion Thai Baht.
