In its upcoming plans, Sansiri will continue to implement the "Navigate the Future: Resilient Growth" plan, driving business through strategic site selection, focusing on expanding projects in tourist areas and major provinces, with Hua Hin being regarded as a key strategic location. As a popular tourist destination favored by both Thais and foreign visitors, Hua Hin is renowned for its world-class resort towns.

According to the Tourism Authority of Thailand (TAT), by the year 2566, Phetchaburi Province welcomed more tourists, with tourism revenue reaching 2.566 billion Thai Baht, an increase of 400 million Thai Baht from the previous year. Additionally, the implementation of the Thailand-China visa waiver policy has stimulated the Thai economy, with expectations of attracting more Chinese tourists to Thailand. These positive factors bring new opportunities and vitality to the real estate development in the Hua Hin region.

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Against this backdrop, Sansiri focuses on real estate operations in the Hua Hin region and has introduced two highly anticipated projects. Firstly, The Standard Residence seaside branded residences project, which will become Asia's first project featuring "seaside branded residences."

Located in the heart of Hua Hin, the project covers an area of 9 Rai and comprises 251 units, including 1 to 3-bedroom layouts and seaside pool villas. The project adopts a unique design concept, offering various facilities and services such as salt saunas, experiential showers, and a mud therapy center, dedicated to creating a high-quality living experience for residents. Additionally, The Standard Residence is a pet-friendly condominium, providing more options for pet owners.

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Secondly, the Cabanas resort apartments project, with a total value of 100 million Thai Baht, is situated in the heart of Hua Hin, just 500 meters from the beach. Inspired by coastal towns in Portugal, the project consists of 426 units, including 1 to 2-bedroom layouts and villas. The project emphasizes creating a unique living atmosphere, with each section incorporating unique Azulejos Tiles patterns, offering residents a distinctive living experience.

The launch of these two projects fully demonstrates Sansiri's determination and efforts to continue expanding its business in the Hua Hin region, committed to providing customers with high-quality real estate options and living experiences.