The new Landy Home branch in Chiang Mai aims to meet the local market's demand for high-quality housing. According to market research, Chiang Mai boasts a substantial potential customer base seeking to build homes. The Chiang Mai branch will serve customers in Chiang Mai and surrounding provinces, including Chiang Rai, Lampang, Phayao, and Lamphun. As an economically fast-growing city, Chiang Mai offers Landy Home a prime opportunity for market expansion.
In the first half of 2024, Landy Home's total sales reached 1.2 billion THB. The sales distribution included 22% for large luxury homes (over 20 million THB), 53% for medium-sized homes (8-20 million THB), and 25% for small homes (below 8 million THB). These results underscore Landy Home's leading position in Thailand's residential construction market and the trust customers place in its building standards and superior services.
To further solidify its market position, Landy Home will introduce several innovative technologies in Chiang Mai. These include the **CAP+ Fresh Air Aeration System**, which creates a positive pressure environment in homes to effectively protect occupants from PM2.5 dust and bacteria. This system keeps the home interior clean and reduces issues like allergies, coughing, and asthma, making it particularly popular among health-conscious families and medical professionals.
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Landy Home also plans to invest in artificial intelligence technology to analyze and develop home designs that meet diverse customer needs. To support its home-building customers, the company has established two prefabrication solution centers located in Rama 2 and Viharn Daeng, North Pathum Thani. These centers will provide prefabricated column and beam construction services, ensuring efficient and reliable home building processes.
The company believes that government policies stimulating the real estate business, such as personal income tax reduction measures, will further boost market demand. Consequently, Landy Home has developed an operational strategy for the second half of 2024 to cater to different customer segments. For small homes priced below 8 million THB, Landy Home introduced the "Stylish Living - Living in Trend" concept, allowing customers to design their homes according to their needs, offering a variety of home design choices.
For medium-sized homes priced between 8-20 million THB, Landy Home aims to meet consumers' evolving needs and has showcased the latest "Pet-Friendly" home designs. These designs focus on creating pet-friendly households with good air circulation systems to reduce odors and provide a more comfortable breathing environment for pets.
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For large luxury homes priced at 20 million THB or above, Landy Home collaborates with leading partners to offer comprehensive services, building luxury homes at cost-effective prices. The company's innovative home designs cater to the luxury segment, truly reflecting clients' identity and personality, and offering one-stop services to ensure customer satisfaction.
To enhance brand awareness, Landy Home will promote through offline and online media in Chiang Mai and collaborate with local influencers to build brand recognition. The healthy home innovations showcased by Landy Home will differentiate it from competitors and are expected to be well-received by the people of Chiang Mai and surrounding areas.
Based on surveys of Chiang Mai customers, Landy Home will focus on developing home designs and features suitable for the local lifestyle. The company anticipates achieving at least 100 million THB in sales in Chiang Mai this year, providing the same comprehensive home building services as its Bangkok branch, including a variety of home designs, premium material displays, and private consultation services.
The opening of Landy Home's Chiang Mai branch will offer free consultations with architects and experts to all customers. Those who book home construction services by July 2024 will enjoy up to a 33% discount on home building costs and several special offers.
