ASPIRE Vipa-Victory is situated between Rajapruek Victory Monument and Vibhavadi, while RHYTHM Charoen Nakorn is located on Charoennakorn Road, adjacent to the opposite side of ICONSIAM. The strategic locations of these two projects aim to consider the local community and convenient facilities to ensure a convenient living environment for residents.

According to reports, the condominium market is gradually improving, which is reflected in the rate of introduction of new condominium projects. In the past 10 months, AP Thailand's condominium business generated net presales of approximately 10.713 billion Thai baht, representing an increase of about 15.8% compared to the same period last year. This growth trend indicates an increasing demand for high-quality real estate in the market and demonstrates the company's competitive advantage in this field.

In terms of brand positioning, AP Thailand develops four different brands, including THE ADDRESS Prestige-Luxe Condominium, RHYTHM Luxury Condominium, LIFE Premium Condominium, and ASPIRE Mass Condominium.

Each brand targets specific audiences and reflects different lifestyles and needs in product development. This multi-brand strategy helps the company better meet the needs of different customer segments and provide more personalized product choices.

Furthermore, the ASPIRE Vipa-Victory project has introduced newly designed units, including the new SIMPLEX 11 design and the new VERTIPLEX 7 high-ceiling units. These new design units aim to meet the needs of different consumer groups and provide them with more diverse lifestyle choices. This innovative design not only enhances the competitiveness of the products but also conveys AP Thailand's commitment to quality and comfortable living to the market.