Ananda achieved total sales of THB 19 billion, with revenue amounting to THB 13.5 billion, reflecting a 10% year-on-year growth. A standout aspect of this accomplishment is the successful attraction of foreign customers, with their sales surging to THB 5.252 billion during the same period, a substantial increase of 350% compared to the previous year.

Ananda is a rising star in the Thai real estate sector, established in the early 21st century. Despite its recent entry into the industry, the company quickly gained prominence and ranks among the top ten developers in Thailand. Ananda focuses on urban living planning around Bangkok's public transportation network, emphasizing convenience and unique architectural design.

The company's condominium projects primarily feature small-unit sizes and are strategically located in prime areas, just steps away from BTS and MRT stations, targeting young urban professionals. The successful implementation of this market positioning and unique design philosophy has been a key factor in Ananda's robust sales growth.

In terms of sales performance, Ananda recorded condominium transfer amounts exceeding THB 20-30 billion, marking a 10% year-on-year growth. Notably, 90% of customers are from overseas, with a significant portion being Chinese nationals working abroad, while others originate from Myanmar, Taiwan, and Singapore. The strong demand from foreign customers is a major contributor to the company's outstanding performance.

According to Ananda CEO Baset, the real estate market in Thailand may face challenges of rising rents in the coming years. In November, rents for new tenants in the UK increased by 10.2% year-on-year, and it is predicted that rents in the UK will rise by over 25% in the next four years. This trend may lead to increased economic pressure, especially for student populations.

In response to this trend, Baset suggests that the size of student loans must be increased to compensate for the rising cost of living due to rent hikes. She emphasizes that student loans should grow like pensions, indexed to the consumer price index, or at least adjusted based on the rising rents in each city.

Basat points out that economically disadvantaged families, who rely more on student loans to sustain their lives, feel the most significant economic pressure. She recommends that the government should help students better understand the risks associated with applying for large student loans and provide more support, especially when they are facing financial difficulties.