Recently, Sansiri has undergone a significant transformation with the launch of its new concept brand 'The Base,' aimed at creating a unique residential living experience. This transformation marks Sansiri's redefinition and includes four major projects valued at 5.7 billion Thai Baht, spanning key locations such as Bangkok and Phuket.

According to Ong Aat Suwannakul, Senior Vice President of Condominium Project Development at Sansiri, the company aims to consolidate its position as a leader in the real estate market and a pioneer in design through this brand strategy update. The new brand concept is inspired by 'The Base' lifestyle, designed to provide each resident with a distinctive living space that fully reflects their personality and style.

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'The Base' brand promises to transform each apartment into a creative artistic space where residents can freely express their individuality and lifestyle. Sansiri has redesigned its brand identity and product offerings to meet diverse modern living needs and preferences, providing buyers with a truly personalized residential choice.

The new brand 'The Base' will introduce four significant projects with a total investment of 5.7 billion Thai Baht. These include 'The Base Rise' in Phuket, as well as locations in Ratchada and Wong Sawang in Bangkok. These selections prioritize convenient transportation and city-center accessibility, aiming to create highly private and convenient living environments for residents.

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Sansiri has also infused each project with unique styles through special product designs and public area functionalities. For instance, spacious floor plans and loft rooms are designed to cater to all lifestyle needs and ensure comfortable living experiences.

Furthermore, Sansiri is actively responding to market trends by allowing pets in some locations, meeting the demand for pet-friendly communities among modern families.

With the gradual economic recovery and resurgence in the real estate market, Sansiri is confident about its performance in the latter half of the year. The company expects total condominium sales to reach 21 billion Thai Baht this year, further solidifying its leadership in real estate development and design innovation.