In the first quarter of 2024, Sansiri achieved exciting performance, with President Uthai Uthaisangsuk revealing that the company's sales revenue reached 256.7 billion Thai baht. This achievement includes 12 billion Thai baht from low-rise projects and 13.7 billion Thai baht from condominium projects, achieving 100% of last year's 80 billion Thai baht annual sales target. This remarkable achievement stems from the company's strong belief in its brand. As one of Thailand's leading real estate companies, Sansiri has been committed to enhancing its competitiveness.
Sansiri has demonstrated excellent performance in product development and marketing strategies, continuously meeting consumer demands, providing functionality, quality, and service, and continually improving lifestyles. The company launched seven new projects in the first quarter with a total value of 9 billion Thai baht and received positive feedback.
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In the first quarter, Sansiri successfully sold 12 billion Thai baht worth of low-rise and condominium projects, including projects such as "BuGaan Rama 000-Meng Jai." Transfers amounted to 9 billion Thai baht, including transfers from projects such as Bukan Project Rama 500 – Mengjai, Narasiri Krungthep Kreetha, and Setthasiri Watcharaphon–Theprak. These results demonstrate the success of Sansiri's luxury and ultra-luxury single-detached housing brands, as well as the conversion sales targets of condominium projects such as XT Phayathai and The Base Khon Kaen.
Mr. Uthai stated that overall, the real estate market in the second quarter is expected to be supported by government economic stimulus measures, especially continued growth in domestic spending and tourism, as well as more specific infrastructure investment projects. The private real estate industry will drive industry development through the continuous launch of new projects and marketing activities, which will bring more confidence to the industry.
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Sansiri will continue to implement a rapid listing strategy, focusing on strong marketing and management to launch ready-to-sell product portfolios in different locations. In the second quarter, the company plans to launch two new projects with a total value of 11 billion Thai baht, including low-rise projects worth 12 billion Thai baht and condominium projects worth 5 billion Thai baht.
The new projects include "Standard Residences," which is Asia's first beachfront branded residence, and "Setsiri Ruamchok," modern classic design homes with outstanding views of the Suthep Mountain. Additionally, there is "mekin Haus," the first HAUS brand project in Chiang Mai and inland areas, and THE MUVE Sukhumvit 107, the only fully equipped pet-friendly apartment from Sansiri in the Bangna area.
Sansiri has also launched the new brand ELSE, including the low-rise brand and PYNN's brand-new condominium brand. Among them, PYNN Pridi20 is the first project to offer pet-friendly apartments, fully equipped, only 71 meters from St. Andrew's International School, Pridi 20, with prices starting at 300,000 Thai baht. These projects are designed to meet the needs of different customer groups, reflecting Sansiri's focus on customer demands and deep market insights.