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RML Major strategic change: Aims to lead the luxury real estate market in Thailand
四月 10, 2024
RML Major strategic change: Aims to lead the luxury real estate market in Thailand 曼谷
By   Internet
  • 城市報
  • Thailand Real Estate
  • Luxury Real Estate
  • Real Estate Strategy
Abstract: RML is moving forward towards the future in a more proactive and strategic manner, firmly committed to being a leading enterprise in Thailand's luxury and ultra-luxury real estate market, and achieving sustained growth and long-term value creation.

RML (Raimon Land Public Company Limited) recently announced a series of significant strategic adjustments and changes in management aimed at ensuring the company's sustainable growth and maintaining its leading position in Thailand's luxury and ultra-luxury real estate market. These changes signify an important step towards a more robust and strategic direction for the company.


Firstly, RML appointed Brenton Justin Morello to succeed Ms. Korn Narongdej as the new Chief Executive Officer (CEO). Ms. Korn Narongdej will continue to serve as the chairman of the board, having laid a solid foundation for RML during her tenure as CEO by repositioning the company's brand and business portfolio. With Brenton Justin Morello joining the company, RML is poised for new leadership and development.


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At the strategic level, RML has introduced a new business strategy aimed at achieving sustained growth and further solidifying its leadership position in the luxury and ultra-luxury real estate market. The core of this strategy includes reshaping the investment portfolio, focusing on developing world-class ultra-luxury projects, and expanding into international markets through partnerships with industry-leading collaborators.


To effectively execute the new strategy, RML has proposed a series of key strategies and action plans. Firstly, empowering the organization by improving efficiency through adjustments to internal structures and workflows. Secondly, enhancing investment efficiency by prioritizing investments based on financial stability and adjusting investment models to support the company's long-term development goals.


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Maintaining market leadership is also a crucial part of RML's strategy. The company will continue to differentiate itself by developing unique projects such as riverside developments, city center projects, and resorts to attract high-end clientele and stand out in the competitive market. Additionally, the company will focus on achieving strong returns by balancing short-term and long-term finances, reducing financing costs, and ensuring financial stability.


To ensure the smooth implementation of these strategic objectives, RML has designed a specific set of action plans. This includes strengthening financial capabilities, seeking opportunities to create added value, establishing private equity trusts to attract investors, and seeking partnerships with additional expertise through international expansion.


Looking ahead, CEO Brenton Justin Morello expressed confidence in RML's future prospects. He believes that through these strategic adjustments and action plans, RML will be able to achieve profit recovery and further expand into markets full of growth opportunities, meeting the evolving needs of the growing affluent clientele and leading the company's continued growth into the future.

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RML Major strategic change: Aims to lead the luxury real estate market in Thailand
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