After surpassing a total sales volume of over 500 million Thai Baht, Britannia maintains strong market performance in the luxury villa market. The company's success is highlighted by the sales achievements of its Balco Bangtao Beach and Branded Residence Villa Khao Yai projects, with plans to further invigorate the luxury housing market in the latter half of 2024. As CEO of Britannia Public Company Limited (BRI), Mr. Theeradej Kert Samang revealed that the company's sales milestone reflects its strong position and market acceptance in the luxury housing sector.
Located respectively in the multifaceted Kingdom Origins Resort World in Phuket and the Origins Resort World in Koh Samui, these projects underscore Britannia's commitment to high-end lifestyles and uncompromising quality. Balco Bangtao Beach attracts a diverse clientele with its unparalleled beachfront location and modern luxury amenities, while Branded Residence Villa Khao Yai offers an ideal choice for clients seeking a unique residential experience with its distinctive mixed-use areas and secluded environment.
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Mr. Theeradej emphasized the overwhelmingly positive feedback from Britannia's clients, particularly for the newly launched luxury villa projects priced between 19 to 60 million Thai Baht. Despite entering the luxury villa market for the first time, Britannia's success in surpassing 500 million Thai Baht in sales clearly demonstrates market recognition and trust in its brand and products.
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In addition to the current successes, Britannia plans to advance its "Eternal Growth" initiative throughout the latter half of 2024, focusing on the development of luxury homes and villas. The company aims to introduce the new branded project "Belgravia," positioned for luxury standalone residences priced at 30 million Thai Baht and above. This initiative aims to further consolidate Britannia's leadership in the luxury market and continue to generate robust sales revenue from luxury villa projects.
Britannia remains dedicated to exceeding client expectations by delivering exceptional living experiences and high-quality living environments. Mr. Theeradej affirmed the company's commitment to innovation and sustainable development, injecting new vitality and concepts into the luxury housing market to ensure long-term growth and continuous improvement in customer satisfaction.