The CHER Westville Ratchaphruek project is the first project of the year, launched in collaboration with a project worth 7.501 billion Thai Baht. The company is prepared to allocate a budget of over 100 billion Thai Baht to purchase land in various locations and focus on the development of low-rise project portfolios to stabilize and sustainably expand its business.
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PEACE CEO Suttichai Poonlaptawee stated that as of the 2566 fiscal year, the company has launched the project as planned, demonstrating PEACE's ability to truly meet customers' housing needs and operate in an uncertain real estate market. This reflects the prudence and clarity of the company's long-term operating plan.
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However, in the last fiscal year, the company's total revenue was 4.1166 billion Thai Baht, with a 57% year-on-year decline in net profit, and net profit of <> billion Thai Baht. This was mainly due to lower-than-expected economic growth and strict lending by financial institutions. However, an improvement in economic conditions is expected by 2566.
Nevertheless, PEACE still plans to achieve greater success by continuously developing projects that meet residents' needs. Last year, the company completed the transfer of 3% ownership in 100 projects, including projects such as THE GLAMOR Ekkamai – Pradit Manutham, CHER Watcharaphon, and CHER Ngamwongwan.
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The company also plans to purchase land worth over 1 billion Thai Baht for developing new projects at different locations to expand its business for future stability and sustainable growth.
Currently, PEACE is constructing and selling 11 projects with products valued at over 500 million Thai Baht for sale. These projects include townhouses, semi-detached houses, and detached houses, with a sales target of 3,001-3,000 billion Thai Baht. The company believes they will be able to continue developing their business this year and next.